Course Overview

The new part-time Diploma in Marketing is designed to meet the needs of mature students with work and family commitments. The online flexible mode of delivery allows you to study at times that suit your schedule, from any location (with internet access). This Diploma is aimed at those seeking a marketing qualification to develop their careers. You will be equipped with key concepts and skills, vital to embark on a career in marketing. It provides a solid foundation in the principles & practice of marketing. This diploma is ideal if you wish to:

  • Understand the principles of marketing
  • Become knowledgeable of key marketing concepts
  • Understand marketing’s role in business
  • Develop essential skills in marketing, research, services & negotiation
  • Apply this knowledge to a wide range of industry settings

Visit our Business Students Launchpad for sample learning material, tips for online learning & time management and further information on getting started with NUI Galway as a part-time learner.

Mode of Study: Online Learning

Applications and Selections

Applications are made online via the NUI Galway Applications System. This course is listed under Adult Learning & CPD Courses Application.

Please visit our How to Apply page for Application tips and Supporting Documents information.


Who Teaches this Course

Requirements and Assessment

Modules are assessed by a combination of written assignments, online activities and block release workshops during the semester.

Key Facts

Entry Requirements

Entry requirements for part-time students can be found in our FAQs section (i.e. age, English language requirements etc.). There are no specific entry requirements for the Diploma in Marketing but applicants should possess a good level of computer literacy.

*If you are under 21 you will be asked to fulfil the matriculation requirements for NUI Galway. These are available in our FAQs section.

Additional Requirements


2 years, part-time

Next start date

September 2022

A Level Grades ()

Average intake


QQI/FET FETAC Entry Routes

Closing Date
NFQ level


Mode of study

Online Learning

ECTS weighting





Course code

Course Outline

The first year of this course provides the theoretical foundations of marketing principles. Through a combination of game-based learning and online technology, you will gain a deeper understanding of marketing theory and apply it to real-world settings. You will examine how marketing works in a managerial context and develop negotiation skills; in particular, how to manage issues to achieve agreement and resolve  conflict.

In year 2 you will develop marketing research skills, such as: how to collect accurate data, how to prepare and analyse this data, and how to compile and present the research finding. You will also investigate services marketing.

Course Delivery

  • Podcasts
  • Screencasts (a digital recording of computer screen output)
  • Live online lectures
  • Reading material and assignments
  • Online discussions
  • One three-day workshop in Year 1 - 27th, 28th and 29th January 2023

Further Education

This course may provide a progression route to the part-time Bachelor of Commerce Online should graduates wish to progress to degree level. Exemptions will be granted for the academic work completed for the diploma.

Why Choose This Course?

Career Opportunities

This course is aimed at students who wish to develop their careers in today’s global business environment. You will be equipped with the fundamentals to embark on a career path in marketing and marketing management. Graduates may be employable in a range of organisations and sectors.

Who’s Suited to This Course

Learning Outcomes


Work Placement

Study Abroad

Related Student Organisations

Course Fees

Fees: EU

€995 p.a. 2022/23

Fees: Tuition

€960 p.a. 2022/23

Fees: Student levy

€35 p.a. 2022/23

Fees: Non EU

€1,495 p.a. 2022/23

A fees scholarship of up to 30% may be available for students who wish to upskill for the purposes of re-employment. Students must be registered as unemployed and in receipt of one of the following: 

  • Job-seekers Benefit
  • Job-seekers Allowance
  • One-parent family allowance
  • Disability allowance
  • Community Employment Scheme
  • Carer’s Allowance
  • Signing for social insurance contribution credits

Please download the 2022_23 Fees Scholarship Form for more information.

Find out More

Course Administrator
Tel: 091 495786



 What Our Students Say


Kamila Hanáková |   Graduate

I believe that the part-time course of Diploma in Marketing has unlocked my potential. I was always interested in marketing and I wanted a career in progressive field. I was looking for ways to step out of my comfort zone and improve my skills. This course was definitely the right choice. The course significantly helped me to improve my skills on a professional and personal level. Shortly after enrolling to the course I could feel an enhancement in my professional abilities and I could feel fulfilled going towards my goals and do something extra on the top of my day-to-day job. With online part-time study I could work full-time employment and manage all my responsibilities. Continuous assessment and real life scenarios are a great way to learn and connects theory and practice. Lecturers are very knowledgeable, motivated, and supportive. Even though the course is delivered online, lecturers are always there for you. After every online session with the lecturer I felt motivated to study and find out more about the topic. Shortly after graduating, I was able to land a new job in digital marketing and start going in the direction I wanted to go in for a long time.

Sean Rose |   Current Student

This course has helped me to become more confident in myself and in my professional abilities. It allows me to work a full-time job and to get the education I always dreamed of having. The course’s layout allows you to be flexible in the learning meaning that you can achieve your day to day life while also being able to get the highest level of education. The course work is challenging and pushes you to be and achieve your best. I have been able to pave the way for myself to a successful career in my chosen industry. With the help of my lecturer I have been able to get the job I have wanted and start my career on the right foot. The college and lectures are helpful, kind and know what they are talking about. This allows anyone who undergoes this course to be confident in the high level of education they will get, and be sure that they can become an industry leader once they have completed their studies.

Ultan Murphy |   Past Student

I wanted to study in an area outside my comfort zone that may offer new opportunities in the future. I chose to study a Diploma in Marketing with NUI Galway. This has been a great decision for me professionally and personally! The online mode of delivery has been a very positive experience for me. It has offered the flexibility to continue working and meet other personal commitments. I can study at times that suit me and at my own pace. I have never felt alone as the lecturer is always readily available to answer any questions and the way the Diploma is delivered keeps you continually engaged. Feedback on assignments is excellent and ensures continual improvement. This learning experience has benefited me personally by feeling more confident about what I can achieve and has given me a sense of accomplishment. It has also made me excited by what work opportunities may arise in the future through my Marketing studies.


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